Horeca 2025

The HACE – Hotel Expo: A Hub for HORECA and Food Processing

The HACE – Hotel Expo is Egypt’s largest international trade fair for the hotel, restaurant, and catering (HORECA) industry. While the expo covers a wide variety of topics, it places a strong emphasis on the technology and equipment powering food processing and preparation. This makes it a key event for everyone in the food industry — from small cafés to large-scale hotel kitchens.

The Heart of Food Processing and Catering

One of the main attractions is the International Catering Equipment Exhibition (HACE), where visitors can discover everything from professional ovens and mixers to advanced cold storage solutions. For businesses, this section is a goldmine of innovations designed to improve efficiency, ensure food safety, and deliver consistent quality.

Another highlight is Bakery Tec, dedicated to the bakery, pastry, and ice cream sectors. Here, the latest in dough-processing machinery, automated confectionery equipment, and high-tech baking ovens are showcased — offering solutions for both established bakeries and new entrants eager to scale their operations.

What You Will Find at the Event

The expo is carefully segmented into specialized areas, making it easy for visitors to navigate and explore what’s most relevant to their business needs:

• HORECA & F&B Services: The core of the exhibition, showcasing food and beverage suppliers alongside the latest kitchen technologies in action.
  
• Cleaning & Hygiene: A dedicated zone for cleaning equipment, sanitizers, and hygiene systems — all vital for maintaining safety standards in foodservice.
  
• Bakery, Pastry & Ice Cream Equipment: Specialized solutions for high-volume production, including mixers, dough-sheeters, and automated ice cream machines.
  
• Hotel Supplies & Furnishings: Covering everything from guestroom furniture and linens to smart technologies like digital locks and reservation systems.
  

A Display of Innovation and Technology

HACE is not just about showcasing equipment — it’s about innovation in action. Exhibitors often present solutions that enhance efficiency, reduce costs, and support sustainability. These include:

• Energy-saving appliances that cut operational expenses.
  
• Automated systems for food preparation and processing.
  
• Smart waste management solutions for greener kitchens.
  

To bring it all to life, the expo features live cooking demonstrations, barista competitions, and product trials — giving professionals hands-on experience with the latest tools driving the industry forward.

Looking Ahead

The next edition of the HACE – Hotel Expo will take place from October 7–9, 2025, at the Egypt International Exhibition Center (EIEC). For those in the HORECA and food processing industries, this is a crucial opportunity for networking, knowledge sharing, and business growth.

Anasia at HACE

As part of this year’s lineup, Anasia proudly participated in HACE, presenting its comprehensive portfolio of solutions for the hospitality and foodservice sectors. From premium food and beverage products to state-of-the-art equipment, Anasia’s booth was a hub for professionals seeking innovation and reliability.

Through engaging showcases and direct interactions, the company highlighted how it bridges global technologies with local market needs, empowering businesses to elevate their standards of service and efficiency. Anasia’s presence at HACE further reinforced its role as a trusted partner for growth and innovation in Egypt’s flourishing hospitality and food industry.